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Christmas campaigns spreading cheer....

22-December-2017
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Christmas campaigns spreading cheer....

Christmas is here (yes, we can already say that three days before December 25 thanks to the long weekend) and adding to the merriment are some brands and their unique offerings. From Sony YAY! to Imagica, these Christmas campaigns captured the celebratory spirit just right:

Sony YAY!
The channel kicked off its holiday programming for December with a grand campaign, Jingle Jholmaal. Spreading the festive spirit, the original content showcase includes the launch of a brand-new show, their second movie on television and new episodes of their flagship shows. The characters of Sab Jholmaal Hai have been enjoying a lot of popularity and have garnered a vast fan base with young fans. As part of the campaign Jingle Jholmaal, Sony YAY! will showcase their second movie titled Honey Bunny Ka Space Adventure. The fun for the Jholmaal fans doesn’t end here, as they will also enjoy entertaining and hilarious episodes of Sab Jholmaal Hai. Apart from the line-up, the campaign will have a special Christmas jingle to celebrate the festivities on the channel. The channel will also launch brand new episodes of its original series Guru Aur Bhole and Paap-O-Meter, adding loads of fresh content this festive season.

Mathrubhumi Group
Media group Mathrubhumi will be celebrating Christmas with “Santappan”, a Malayalee Santa Clause. Santappan is clad in a mundu and has some typical Mallu traits. A spin on the Christmas carol ‘Santa Claus is coming to town’ the campaign shows planners what would happen if Santa Claus came early to Kerala and spent some time with the Malayalees to find out what’s on their Christmas wish list and comes to a conclusion that the Mathrubhumi group is the best platform for media planners/advertisers to advertise on. Each advertisement is a depiction about the advantage of that particular media vehicle, it also has a combined ad which talks about “The Santappan Plan” which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during the Christmas season.

Bentchair
The brand has come up with Instagram’s first treasure hunt with Bent Chair's Christmas campaign #FindingBentsy. The online home decor brand has come up with an interesting new game for all Instagram savvy people giving them a chance to win vouchers worth Rs 50,000. The treasure hunt, #FindingBentsy revolves around an intriguing storyline of Bentchair's personal Santa and its mission to deliver attractive Secret Santa Gifts. Bent Chair’s very own Santa Bentsy is their mascot for the occasion of Christmas. The participating player needs to find clues and navigate through multiple Instagram profiles to find the final piece in the puzzle, through which the player can enter the contest to win prizes in excess of Rs 50,000. In the competition, one has to find Bentsy and the missing gifts. The winners will be chosen randomly on the Facebook page Live on December 25.

Imagica
In an endeavour to #ShareTheJoy and cheer for this holiday season, Imagica has joined hands with CRY and Rotary Club to organise a toy donation drive. At various locations, including schools across Mumbai, collection boxes are placed for everyone to contribute toys which kids may have outgrown. Imagica, from their end, will contribute one toy from its range of toys for every single toy collected as part of the collection drive. At the end of the collection drive, popular kids’ character from Imagica - Tubbby will play Santa Claus and distribute the toys by Christmas weekend to the underprivileged kids of CRY. Imagica has partnered with some schools across the city as well as Rotary Club centres to facilitate the collection of these toys and make it easy for everyone to give it at a centre nearest to them.

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RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

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