Chevrolet's digital campaign with Facebook encapsulates New Year resolutions
To welcome the New Year 2017, Chevrolet has partnered with Facebook to inspire its valued customers in finding new roads to further strengthen its customer relationship. This digital association has designed a distinctive digital platform that will engage consumers and encourage them to participate in the exciting resolutions challenge.
Many people quit their resolutions very early in the year. This observation led to the new campaign where Chevrolet will identify five influencing achievers around the globe and chronicle their inspirational journey of achieving their New Year resolution. These memory capsules will leverage the most innovative storytelling platforms available today including 360° video, virtual reality and a special messenger ‘bot’.
Additionally, the digital campaign will also incorporate, Chevrolet Co Driver, the new messenger Bot technology, which further intimates the viewers to subscribe and share their new year’s resolution. The Co-Driver community is aimed at exchanging tailored GIFs and motivating memos to support each subscriber to accomplish their set resolutions.
Commenting on the new digital campaign and partnering with Facebook, Jack Uppal, VP Marketing & Customer Experience, Chevrolet India, said, “Our company motto appropriately defines Chevrolet’s brand statement, ‘Find New Roads’, it is all about exploring new opportunities and making every mile count. We strive to craft innovative concepts for our consumers, and offer new experiences that sustain our brand connect and enhance the overall customer experience and brand value amongst our target audience.”
He added, “Facebook is one of the largest social networking platforms which engages multiple users on a daily basis. With this partnership, Chevrolet envisages widespread customer outreach and further anticipates establishing a deeper brand connects with its customers.”
In 2016, Chevrolet India conducted a variety of social media campaigns. With the advent of 2017, Chevrolet leaps at shaping a firm foundation between digital natives and the automotive industry. Chevrolet continues to build upon its commitment towards offering the best in class customer service by adopting diversified measures.
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