Top Story

e4m_logo.png

Home >> Advertising >> Article

Cheil Worldwide appoints Aaron Lau as President of International

04-July-2015
Font Size   16
Cheil Worldwide appoints Aaron Lau as President of International

Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Aaron Lau as President of International.

Lau has served as the President & CEO of Cheil Greater China since 2012 and has grown the China operations into a 1,400 staff organization and the country’s 6th largest agency based on annual revenues(R3 China 2014 annual report). He will retain his role as President  & CEO of Cheil Greater China in addition to being President of International, Cheil Worldwide.

As President of International, Lau will lead the global networks specifically to enhance the agency’s reputation and to grow the existing portfolio of clients.

He will lead the Cheil Global Network Team based in UK and also work with Cheil regional heads in overseas networks to further develop global and regional clients.

He will also collaborate with the leadership team under Cheil umbrella such as McKinney, IRIS, Beattie McGuiness Bungay, The Barbarian Group, Cheil Pengtai and Bravo Asia.
Before joining Cheil, Lau was Chairman & CEO of Bravo Asia for 3 years and worked at DDB for 16 years leaving as Chairman & President, Asia.

Lau is a recognized leader in the marketing/communications industry. He has served on a number of advisory boards including the Hong Kong Trade Development Council, HK-China Business Council and the Shanghai Xu Hui District Mayor’s International Advisory Board, etc. He is also a member of the YPO and WPO chapters in Hong Kong, having served as the Education Chair of WPO Hong Kong.

Tags Cheil Worldwide Aaron Lau

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular