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Cheil bags Rs 50-cr media business of Hyundai Motors

26-May-2005
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Cheil bags Rs 50-cr media business of Hyundai Motors

Cheil Communications has taken a full claim on Hyundai Motors business. In addition to the business that the agency had won earlier in the year, it has now bagged the complete media business of Hyundai Motors. The account, which moves from Madison Media, is pegged at Rs 50 crore.

With this development, Cheil would be handling Hyundai's media as well as creative businesses. The accounts it had won earlier in the year included the brands Accent, Sonata, Elantra and Terracan.

Confirming the development, Sanjeev Shukla, Manager - Marketing, Hyundai Motor India, said, "There were only two agencies in the fray, Cheil and Madison. We decided to go with Cheil as its dedication and focus will be much higher on the account as they plan to focus on Samsung and Hyundai."

Said Mona Jain, Vice President, Media, Cheil Communications, "So far we were handling only the creative for the four brands of Hyundai and now with the entire media business coming in, we are very excited and looking forward to work on it."

Explaining on why the win is an important one for the agency, Jain said, "So far we only handled Samsung and getting Hyundai on-board adds to the agency on the whole."

She informed that Cheil is looking at brining in more people on board to have an efficient team working on the new business.

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