Top Story


Home >> Advertising >> Article stops e-mail service

Font Size   16 stops e-mail service, the Internet initiative of Mid-Day Multimedia and the comprehensive city-centric portal, has discontinued its e-mail service on the site from October 8. The decision was taken as it was not a viable proposition.

In an official e-mail to all its subscribers, the team said, "With the deepest regret, we have decided to discontinue the e-mail service on the site. This decision was reached because we found that the e-mail service was not a viable option."

In recent months, several dotcoms have started charging for their services. and have converted their free mail services to paid ones.

VSNL, the largest Internet service provider, has also adopted wait and watch approach even though it thinks that it may be necessary to charge for e-mail service, at a later stage. Other sites such as has also started charging for its services.

The portal, which had started the Mi-News service in association with BPL Mobile, has now gone pay. The Mi-News service, which currently has over 11,000 plus subscribers, is now being charged at Rs 60 per month, wherein the subscribers will be constantly updated on the latest and breaking news. had close to 100,000 e-mail subscribers. Despite discontinuing the e-mail service, the team will continue to deliver and publish breaking news, timely information and features to keep the subscribers posted on the latest happenings in Mumbai, India and the world.

The company recently has also taken the decision to call the Mid-Day Multimedia interactive division as the "Access Division". According to the company it was part of the business strategy to be accessible to their esteemed customer wherever they are.

As regards its further plans, the access division is further looking at all alternative means of delivering digital content.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)