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Cavinkare ropes in Bates to handle creative duties of Chik and Meera; account size Rs 15 cr

20-November-2007
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Cavinkare ropes in Bates to handle creative duties of Chik and Meera; account size Rs 15 cr

Cavinkare has awarded the creative duties of its brands Chik and Meera to Bates David Enterprise, Chennai, following a multi-agency pitch. According to informed sources the size of the account is Rs 15 crore.

Confirming the development, Cavinkare's Executive Director, Ramesh Viswanathan, said, "Bates David Enterprise would be the new agency on two of our most prolific brands -- Chik and Meera. We had decided to look for a fresh perspective on these two brands and there was a four-way pitch which was won by them. We are confident that together we would be able to take Cavinkare further forward in its quest to be an even larger player in the personal care category.”

Viswanathan added that O&M, the existing agency on these two brands, would continue to handle the foods business which holds significant growth opportunity for Cavinkare.

Subash Kamath, CEO, Bates David Enterprise, commented, "We are absolutely thrilled with this win. Cavinkare is one of the most prestigious FMCG companies and we are delighted to partner them on their brands. It was a fantastic team effort by our Chennai team and we used our proprietary 'Change Point Planning Process' to arrive at a solution. Happily it all came through nicely."

Chik is the second largest selling shampoo in the country while Meera is a market leader in the ethnic hair care segment.

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