Chennai-based CavinKare Ltd. has awarded the advertising for the Fairever brand to JWT and the Nyle brand - comprising herbal shampoo, moisturising lotion and cold cream - to Euro RSCG. Euro already handles CavinKare's Meera soap account, and JWT has been working on some new projects with CavinKare.
Industry sources estimate the Fairever account to be worth about Rs 12 crore, and the Nyle shampoo account to be worth about Rs 3 crore.
Fairever has a more than 12 per cent share of the Rs 650-crore fairness cream market, and Nyle ranks as the fifth largest shampoo brand in the country. The company took so long to finalise the account shifts because these are "critical brands that are extremely important to the company," the spokesperson said.
CavinKare pulled the advertising for these two brands from long-time agency Fountainhead Communications, which handled the account for 10 years. The other agencies on CavinKare accounts are Ogilvy & Mather (Meera Shikakai) and Rubecon (Spinz talc).
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of âan excellent execution of agencyâs global strategyâ headed by Kartik Sharma
Mookerjee will lead the agencyâs focus on strategic media planning, technology, data, content and ROI driven solutions
Lizol continued to reign the top spot in BARCâs Top 10 Brands for Week 23 (June 2-8, 2018)
Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...