Top Story

e4m_logo.png

Home >> Advertising >> Article

CASBAA unveils TV Advertising Awards campaign

01-September-2006
Font Size   16
CASBAA unveils TV Advertising Awards campaign

The Cable and Satellite Broadcasting Association of Asia (CASBAA) recently announced the details of the CASBAA TV Advertising Awards 2006 to recognise creative excellence in multi-channel television. Supported by a month-long campaign featuring three specially developed TVCs to be carried on more than 20 Asian TV networks, the CASBAA TV Advertising Awards ceremony will be the climax of the CASBAA Convention 2006 in Hong Kong from October 24-27, 2006.

Marcel Fenez, Chairman of CASBAA, said, “The 2006 Awards have been designed to celebrate a burst of regional creativity in the wake of the digital TV revolution. This year’s awards will feature recognition of eye-catching campaigns as measured across a range of advertising principles.”

The CASBAA TV Advertising Awards programme will also feature a special address by Irwin Gotlieb, the New York-based, Worldwide CEO of GroupM.

The CASBAA TV Advertising Awards, which are staged in association with Media magazine, will be given for various categories with certificates awarded for the best in a particular sub-category. The categories include: Best Under-18s TVC, Best Business or Corporate TVC, Best Travel and Tourism TVC, Best Sports and Leisure TVC, Best TVC India / South Asia, Best TVC Greater China, Best TVC SE Asia, Most Creative Use of TV, Best Use of Sponsorship, and Campaign of the Year Award.

Fenez said, “The playground of creativity is changing as fast as the Asian media environment. Great ideas are permeating further and more vitally than ever before as they ignite the value of products through the insightful delivery of the relationships between consumers, brands and channels.”

“With the CASBAA TV Advertising Awards ranging from those for the ‘Best Under 18s TVC’ to the ‘Most Creative use of TV’, we believe that the recognition of imaginative and flexible campaigns carried on TV will be given a significant boost. We expect some very exciting entries this year,” said Kevin Jennings, the CASBAA Director of Events.

A final feature of the CASBAA TV Advertising Awards on October 27 will be the presentation of the CASBAA Chairman’s Award 2006 for the most outstanding contribution to the Asian pay-TV industry in the past 12 months.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.