Top Story

e4m_logo.png

Home >> Advertising >> Article

Cargill Foods India calls for a creative pitch

07-July-2016
Font Size   16
Cargill Foods India calls for a creative pitch

Cargill Foods India is calling for a creative pitch, the current creative agencies on the account are Leo Burnett and FCB Ulka.  

Some of the brands under the Cargill Foods India umbrella include Leonardo range of Olive Oils, Nature Fresh range of edible oils, Nature Fresh Sampoorna Chakki Atta, Sweekar Refined Sunflower Oil, Gemini refined cooking oil, Sunflower Vanaspati and Rath Vanaspati.

“We are looking for an agency to revamp our brand strengths in the market place, with a 360 degree integrated approach, In this hyper segmented market we are looking to consolidate and strengthen our communication strategy and need an agency who brings scale at the same time strong in local insights, which can be turned to effective business differentiators” said Neelima Burra, CMO, Cargill Foods India, on the reasons for the pitch.

“A one size fits all approach does not work, we are looking for an agency that can provide a customised approach for local markets, given the range of our portfolio, and presence across markets,” added Burra. 

The initial presentation process is slated to begin around July 20.

The media agency on record for the brand is Zenith. 

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...