Top Story


Home >> Advertising >> Article

Carat wins media duties of Garuda Polyflex Foods

Font Size   16
Carat wins media duties of Garuda Polyflex Foods

Carat, the independent media communications specialist from the Dentsu Aegis Network, has been roped in to handle the media duties of Garuda Polyflex Foods (GP Foods). Carat won the account in a multi-agency pitch. Mudra is the incumbent agency. The agency will handle the account from its Bangalore office.

GP Foods is a joint venture between GarudaFood and Polyflex India. GarudaFood is a $500 million entity that is part of the Tudung Group that deals in agribusiness, food and beverage manufacturing and distribution.

Together, they formed the joint venture (with GP Foods) in an endeavor to provide the best in class and innovative offerings to consumers in the food and beverage segment. GP Foods has, thus far, launched wafer chocolates, the most popular brand being Chocostick, and a jelly drink under the brand name “Gone Mad”, which are targeted at children and youth.

P.K. Gopalakrishnan MD GP foods says, “When we met the team led by Joydeep, we were very impressed with their professional approach. We were also very impressed with their strategic thinking, which has enabled their client base and the long standing relationship they have with some of the great brands. We are extremely happy to be associated with Carat.”

Adds Joydeep Raha, senior VP Carat – South, “We are delighted and honoured to have GP Foods on board. Our thorough understanding of urban consumers with respect to their attitudes and aspirational needs in granularity and through proprietary cutting-edge tools (CCS &CCS Planner) enabled us to provide a customized solution, based on the client brief.”

Tags Carat GP Foods Garuda Polyflex Foods Tudung Group Joydeep Raha

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial