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Carat continues with its account winning spree, adds Rs 28 crore to its kitty

10-March-2006
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Carat continues with its account winning spree, adds Rs 28 crore to its kitty

Barely a month after announcing adding business worth Rs 25 crore to its kitty, Carat Media has some more good news. The agency has added business worth Rs 28 crore more to its total billings, taking the new business count in 2006 so far to Rs 53 crore. The new string of wins come from a cross section of categories comprising Luxottica, 3G and Tulip and Escorts Tractors.

Thrilled with the pace of new business addition, Charles Berley Jenarius, Group CEO, Carat Media, said, “New business is the lifeblood of any agency. The new clients that have come on board are key players in their respective categories and great names for any agency’s client portfolio. We are very excited with these wins and are looking forward to partnering with these companies to grow their businesses in times to come.”

The Luxottica account is pegged at Rs 4 crore. Luxottica is a major player in the lifestyle category and is the manufacturer of sunshades like Rayban and Vogue. It also represents a whole range of fashion labels like Chanel, Ferragamo, Killer Loop, Prada, Versace, Bvlgari, D&G, DK&Y and Versus. The account moves from Capital.

3G, an international outsourcing player in the telecom space, moves from Maxus and is billed at Rs 5 crore. Tulip Technology, a company into last mile connectivity solutions, moves from Adfactors and is billed at Rs 8 crore. Escorts Tractors, a significant player in the market with ambitions to capitalise on the buoyant agriculture sector, has assigned their Rs 10 crore media business to Carat.

It may be recalled that in February, the agency had bagged the duties of Pantaloons Retail Home Solutions, Zicom and VRS Foods, a milk and milk-based products company.

Also see: New Year brings cheer to Carat camp, agency bags new accounts worth Rs 25 crore

http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=23&news_id=19628&tag=13473&pict=1

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