Top Story

e4m_logo.png

Home >> Advertising >> Article

Carat bags media duties of Preet Bedi’s new venture Abmeribaari

26-March-2010
Font Size   16
Carat bags media duties of Preet Bedi’s new venture Abmeribaari

Abmeribaari, said to be India’s first integrated system of identifying, evaluating and nurturing talent for the entertainment industry, has chosen Carat Media for handling all its media planning, buying and placement duties. Abmeribaari is the flagship brand of AMB Talent Media Pvt Ltd, a company promoted by Preet Bedi, former CEO of Percept Picture Company and ex-President of Rediffusion and Lowe Lintas.

Powered by its website abmeribaari.com, the company plans to reach out to talented individuals interested in the Indian entertainment industry across the globe, evaluate their talent and provide them with appropriate opportunities. To introduce this service and build a forceful communication platform, Abmeribaari has selected Carat after a multi-agency pitch.

Preet Bedi, MD, AMB Talent Media, has confirmed the development and said that the brand was keen to take a pioneering position in a new field and was planning to spend about Rs 5-10 crore on brand building and promotions.

Vidhu Sagar, Senior Vice President, Carat Media, is equally positive about the news and said, “We are quite happy to have been chosen for the job and will look forward to contributing to Abmeribaari’s growth as a unique provider of such value in the entertainment industry.”

As for the brand’s media approach, Bedi said, “Carat will be giving shape to a focused and result-oriented multi-media campaign for Abmeribaari, which will be quite an interesting mix of TV, digital, radio and other ground level activities.”

Tags Carat Media

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...