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Carat bags Fossil Group account

22-February-2018
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Carat bags Fossil Group account

Carat Context has bagged the Fossil Group account following a multi-agency pitch in India.

Speaking on the appointment of Carat Context, Paul Ruban, Head - GTM (Go To Market), Fossil India, said, "We are delighted to have Carat handling our Fossil account in India. Besides the strengths of the teams that Carat has in India through the Dentsu Ageis Network, we are glad to have an agency that has a pan Asia presence. This will allow us to be consistent in our message and execution across various communication channels in the APAC region"

On this win, Joydeep Raha, CEO, Carat Context, expressed his delight and said, “We are truly honoured that Fossil saw value in our integrated strategic approach and aligned its business with us. We look forward to leveraging the Network’s strengths across all media to deliver a wholly connected solution for Fossil.”

The Fossil Group account is based in Bangalore and will be handled by the teams of Carat Context and iProspect there.

Speaking on the appointment, Kartik Iyer, President Media Brands - Dentsu Aegis Network, said, “We look forward to working with Fossil and take it from strength to strength in the market. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end-to-end solutions, we are confident of enabling strong connects with ambitious youngsters in India.”

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