Top Story


Home >> Advertising >> Article

Canon India ropes in Sachin Tendulkar as brand ambassador

Font Size   16
Canon India ropes in Sachin Tendulkar as brand ambassador

Airtel might have dropped Sachin Tendulkar as brand ambassador recently, following the cricketer’s poor form of late, but Canon still sees Tendulkar’s appeal intact as a youth icon and has appointed him as brand ambassador. The company will also adopt a more aggressive, customer-centric approach in order to ‘Indianise’ the brand and establish strong emotional appeal in its 10th year of operations in India in 2007.

Tendulkar will play a key role in the brand and product communication on television, in print, the outdoor media and various promotions and merchandising material that have been planned for the brand. The association with Tendulkar will earmark the first of many innovative marketing initiatives to follow through the 10th anniversary celebrations of Canon India in 2007.

Commenting on the association with Tendulkar, Kazuto Ogawa, President and CEO, Canon Singapore Pte Ltd, said, “The selection of our corporate brand ambassador had to be in sync with our corporate philosophy of Kyosei – living and working together for common good. Canon brand stands for a perfect mix of performance, care and reliability and this is exactly what Sachin means to the world. Sachin as a person embodies Canon's image as an innovative and trust worthy brand with a very wide appeal.”

As for Tendulkar, all he had to say was, “I am honoured to be an ambassador for a truly global brand synonymous with quality, innovation and style. I am excited about making the difference to this brand.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial