Top Story


Home >> Advertising >> Article

Canon India appoints Allied Media as media agency; to share duties with Dentsu

Font Size   16
Canon India appoints Allied Media as media agency; to share duties with Dentsu

Canon India has appointed Allied Media to share the media duties with Dentsu. Allied Media Integrated Communications is the media arm of the Percept Group, and had executed the recent ‘Aamchi Mumbai’ campaign for Canon. The consolidated account size is Rs 40 crore.

Alok Bharadwaj, VP, Canon India, said, “Apart from other enablers, brand building is a big focus area. The focus is on more localisation both in message as well as media innovations. Our constant challenge is media buys and choosing vehicles in making spends effective.”

Canon has embarked upon a massive scaling up on growth to double our revenues to Rs 800 crore by 2008 from a level of Rs 400 crore in 2006.

“As part of the strategy, Canon India initially targetted the Mumbai market aggressively with the ‘Aamchi Mumbai’ campaign. The assignment was given to Percept/H, and Allied Media had undertaken the media duties for the same. We are very pleased with their performance and consequently have appointed them as the media agency nationally, apart from Dentsu. ”

Speaking about the win, Shripad Kulkarni, COO, Allied Media Integrated Communications, observed, “We are delighted with this prestigious win. We will leverage our Group’s expertise in delivering 360-degree solutions and partner Canon India in executing their aggressive marketing plans.”

Canon India invested around Rs 10 crore for the ‘Aamchi Mumbai’ campaign through advertising, promotions and BTL activities.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial