Home >> Advertising >> Article

Cannes to honor Viacom CEO Redstone as the Media Person of the Year

03-June-2002
Font Size   16
Cannes to honor Viacom CEO Redstone as the Media Person of the Year

Sumner Redstone was named the Media Person of the Year, at the Cannes Lions 2002. The award, which honors a leading personality from the worldwide media industry, would be given in recognition of Redstone''s success in establishing Viacom as one of the world''s premier entertainment and media companies. The trophy will be presented to Redstone during the Press, Outdoor and Media Lions Awards Ceremony, on Tuesday 18 June 2002.

Redstone''s career in media began in 1954 when he joined National Amusements, a chain of local drive-in film theatres in the U.S. He was appointed CEO in 1967 and Chairman in 1986. After National Amusements acquired a controlling interest in Viacom in June 1987, Redstone went on to become the CEO of Viacom and since then Viacom has become a leading global and diversified media company.

Viacom owns two U.S. broadcast networks, CBS and UPN and manages a total of nine cable programming services, including the global youth brand MTV and children''s network Nickelodeon, which have a presence in India also. Viacom''s properties also include Viacom Outdoor, Paramount Pictures, Paramount Television, Paramount Parks, TNN: The National Network, Simon & Schuster amongst others.

The International Advertising Festival this time, also announced the Outdoor Grand Prix award, which would aim at a more aggressive promotion of the outdoor advertising medium.

The International Advertising Festival -- Cannes Lions -- is the largest gathering of worldwide marketing and advertising professionals, as well as the most prestigious advertising awards. Each year, about 9,000 delegates from the advertising and allied industries attend this event to celebrate the creme de la creme of creativity in all major media, discuss industry issues and network with one another. Over 17,000 ads from all over the world are showcased at the Festival, and the winning companies receive the highly coveted Lion awards. The 49th International Advertising Festival was held from 16 to 22 June 2002 in Cannes, France.

Tags e4m

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

right
left
DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

On his recent visit to India, Richard Glasson spoke about the critical elements that define modern marketing communication and the company’s vision for the Indian market

It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral

The new TVC portrays repressive gender roles and tells us that there is no place for gender-based power games