Top Story

Home >> Advertising >> Article

Cannes Lions introduces Holding Company of the Year Award

24-February-2011
Font Size   16
Cannes Lions introduces Holding Company of the Year Award

The organisers of the Cannes Lions International Festival of Creativity have announced a new award, Holding Company of the Year, which will be presented for the first time at the 2011 Festival.

Any agency that is owned 20 per cent or more by a holding company will contribute points to this Award across all sections and categories for both shortlisted and winning entries.

Calculated from the Film, Print, Outdoor, Cyber, Radio, Design, Promotion & Activation, Film Craft, Titanium and Integrated, Media, Direct, PR and Creative Effectiveness categories, the points for the Holding Company of the Year Award will be given as follows:

12 points for a Titanium Grand Prix
12 points for a Creative Effectiveness Grand Prix
10 points for all other Grand Prix
10 points for the Grand Prix for Good
10 points for a Titanium Lion
10 points for a Creative Effectiveness Lion
7 points for a Gold Lion
5 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position

There is no cap on the number of shortlist points for this Award, but if an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted.

“The Cannes Lions Special Awards have become increasingly important and relevant to the industry. While many are making their own calculations, to prevent any confusion and to impart an accurate and official position, we thought it necessary to introduce the Cannes Lions Holding Company of the Year Award, which we have no doubt will be a much sought after accolade and benchmark for the business,” said Terry Savage, Festival Chairman.

The Holding Company of the Year Award will be presented alongside the Agency of the Year, Independent Agency of the Year, Palme d’Or and Network of the Year, in Cannes on Saturday, June 25, 2011. Other Special Awards given at the Festival include Direct Agency of the Year, Media Agency of the Year, Advertiser of the Year, Media Person of the Year and Grand Prix for Good.

As previously announced, changes have been made to the Agency of the Year Award. Before, only points from Film, Film Craft, Press, Outdoor and Radio shortlisted and winning entries contributed to this Award. To acknowledge the increasingly critical nature of Integrated and Digital work, the Agency of the Year Award will now also include points won in Cyber, Titanium and Integrated Lions categories. The maximum number of points awarded to an agency for shortlisted entries is 10, but if an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. The Interactive Agency of the Year Award will no longer exist.
 

Tags Cannes Lions International Festival of Creativity Holding Company of the Year Terry Savage

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.