Top Story

Home >> Advertising >> Article

Cannes Lions 2013: India fails to grab metals in Media Lions

19-June-2013
Font Size   16
Cannes Lions 2013: India fails to grab metals in Media Lions

India had no luck in Media Lions at Cannes Lions 2013. Last year Leo Burnett’s ‘Inkpad’ for Door Step Schools and Cheil India’s ‘Minus One Project’ for Samsung had grabbed a Silver Lion each while BBDO India’s ‘You shave I shave’ for P&G’s Gillette Fusion won a Bronze Lion.

Out of 257 shortlisted entries, Leo Burnett Mumbai’s ‘Coke Studio’ campaign for Coca-Cola India and O&M Gurgaon’s ‘Super Dog Chewy’ campaign for Lal Pet Products had made it to the Media Lions shortlist this year.

Anamika Mehta, Chief Operating Officer, Lodestar UM, the Jury Member from India stated, “With only two shortlists, in my assessment, Indian entries failed in the story telling craft. Overall, the Media Lions with 3000+ entries had lot of innovative ideas and well told stories, with strong insights-driven ideas and executions.”

The number of entries submitted by Indian agencies dropped from 130 entries last year to 106 this year for Media Lions. This year, 3031 entries from 73 countries were submitted – a decrease of seven per cent compared to last year.

O&M Amsterdam’s ‘Why wait until it’s too late’ campaign for funeral insurance company Dela has won the Grand Prix in Media Lions at Cannes Lions 2013.

According to Mehta, the highlight was digital media with some great examples of deep consumer and technology understanding. The most fascinating and a huge learning was a seamless demonstration of technology, content and media.   

Elaborating further Mehta added, “Apart from digital, what also stood out was audio, integrated, and print. What works is cohesive and well told stories, daring ideas and purpose driven solutions.”

The Media Lions competition was created in 1999 to honour excellence in media strategy, planning and execution and give key players in the media industry an annual meeting point. 

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years

Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips

The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities