Top Story


Home >> Cannes Lions 2011 >> Article

Cannes Lions 2011: Mudra, Grey & Contract shortlisted in Direct

Font Size   16
Cannes Lions 2011: Mudra, Grey & Contract shortlisted in Direct

Cannes Lions 2011 got underway on June 19, 2011. And the first of the shortlists – Direct Lions – has been announced. Three Indian agencies find a place in this shortlist. Mudra Communication has four entries shortlisted in Direct Lions, Grey Worldwide and Contract Advertising have one entry each shortlisted. In all, India has six entries shortlisted in Direct Lion category.

In comparison to the 105 entries from India last year, this year 90 pieces of work would be competing from India. There is an increase in the overall entries from 1,441 to 1,858 this year.

Alexander Schill, Global Chief Creative Officer, Serviceplan Group, is the Jury President, and Raj Nair, Regional Creative Director, Mumbai & South, Contract Advertising, is the jury member from India for this category.

Mudra Communication has found a place in the Direct Lions shortlist for its work on Ayurveda Research Labs, Union Bank of India and Reliance Media Works. For its work on Ayurveda Reserch Work labs, titled ‘Disappering Discounts’, the agency has bagged two shortlist entries in the Flat Mailing sub-category and Traffic and Brand Building sub-category. The work for Union Bank of India, titled ‘Bouncing Mails’, has been shortlisted in the Flat Mailing sub-category, while the agency’s work for Reliance Media Works, titled ‘Silent National Anthem’, has been shortlisted in the Best Low Budget Campaign sub-category.

Grey Worldwide’s work for its client Procter & Gamble, titled ‘Magic Drain Opener’, has been shortlisted in the Ambient Media & Print Collateral, Non-Mail (Small Scale) sub-category.

Contract Advertising’s work for JK Tyre & Industries, titled ‘Soles with Souls’, has been shortlisted in the Business Products & Services sub-category.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry