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Cannes Lions 2011: BBDO, Mudra make it to PR Lions shortlist

20-June-2011
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Cannes Lions 2011: BBDO, Mudra make it to PR Lions shortlist

This year, three Indian entries have made it to the PR Lions shortlist. BBDO India, Mumbai has two entries shortlisted, while Mudra Communications, Mumbai has one entry shortlisted.

This year, the PR Lions has received 819 entries from 60 countries, an increase of 43 per cent compared to last year’s 571 entries. From India, there are 14 entries this year as compared to 12 last year.

Dave Senay, President & CEO, Fleishman-Hillard is the Jury president for PR Lions, and Veena Gidwani, Chief Executive Officer, Madison Public Relations, is the jury member from India for this category.

BBDO India’s work for P&G’s Gillette, titled ‘Shave Sutra’, has made it to the shortlist in two sub-categories – Consumer Goods, including FMCG and Household Products, and Best Launch or Re-launch.

Mudra Communications’ work for Reliance Media Works, titled ‘Silent National Anthem’, has made it to the shortlist in the Best Use of Broadcast sub-category.

The PR Lions awards ceremony will take place on Monday evening, June 20, in the Grand Auditorium, Palais des Festivals.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

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