Top Story

e4m_logo.png

Home >> Cannes >> Article

Cannes Lions 2009: India wins its first ever Film Lions Gold, courtesy JWT India

29-June-2009
Font Size   16
Cannes Lions 2009: India wins its first ever Film Lions Gold, courtesy JWT India

Much like is the case every year, the last day of the Cannes Lions International Advertising Festival was reserved for the coveted Film Lions and the Titanium and Integrated Lions. India was a no-show in the Titanium and Integrated Lions, and Indian juror on the category, McCann Erickson’s Prasoon Joshi said that the need was for Indian agencies to package the entries well.

However, Film Lions brought quite a few cheers to the India camp. India has won its first Film Lion Gold, which was awarded to JWT India for the work done for The Times of India Chennai launch, entry titled A Day in the Life of Chennai. The entry has been awarded Gold in the Film Craft category and the in Music category.

India has won silvers over the years for Ericsson’s ‘One black Coffee’, Fevicol’s ‘Bus’, Happy Dent’s ‘Palace’ and Neo Sports’s Gas.

Some international members of the jury said that for some this was the first time that they had seen the entry and they were “Blown away”. The Indian juror Agnello Dias explained that the manner in which the dual lives, usually seen in India, was captured in the film, made all the difference for it.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube