India drops by two ranks on World Press Freedom Index
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Cannes Lions 2008: JWT’s ‘Lead India’ shortlisted in Titanium & Integrated Lions
India has got its first ever shortlist in the coveted Titanium & Integrated Lions category. The campaign that would be competing with the best-of-the-best work done in the year is JWT’s Lead India for advertiser The Times of India. India had entered a total of five entries in this category this year.
The winners would be announced on June 21, 2008.
In all there are only 33 entries, across the world, shortlisted in this category. There were 432 works that were entered. Last year India had entered four works for the Titanium and the Integrated Lions.
It is tough to compete for the Titanium and Integrated Lions category. This is seen in the fact that there were only four Lions awarded in this segment in 2007 and just one in 2006. Four entries were in 2005, none in 2004 and one in 2003, which was the inaugural year of the Titanium Lions, the brainchild of Dan Wieden.
Titanium Lion winners are seen as those works that have paved the way for advertising as an industry. ‘Breakthrough’ is the word for this category. There are no Indian creative heads in the jury for this category. The jury president is Mark Tutssel, CCO, Leo Burnett Worldwide, Chicago, USA.
.jpg "We plan to double our growth between now and the end of next year: Co-founder, Treebo")
Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.
The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print
The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders
The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)