Top Story

e4m_logo.png

Home >> Advertising >> Article

Cannes 2015: Cannes could be more reflective of what happens in India and China: Michael Karg

24-June-2015
Font Size   16
Cannes 2015: Cannes could be more reflective of what happens in India and China: Michael Karg

Dr Michael Karg, CEO International, Razorfish leverages experience across multiple continents and an extensive academic career. He  oversees key multinational client relationships, with a  focus on orchestrating Razorfish’s international network capabilities, with an aim to  enable Razorfish to deliver breakthrough, award-winning work for clients across geographies.

He talks to exchange4media about Cannes and how it should evolve…

How have you seen the Cannes evolve over the years?

Technology companies have started playing a bigger and bigger role. The festival has changed and it has become clear that  the communication industry has to evolve and become more digital. You see it everywhere. The flipside is the media companies have too much focus on the media element, it would work well to focus on the   core technology, because the real innovation will have happen if you change the technology and make it relevant for consumers. I think it is time we pause and celebrate not only the industry but also the core competencies and accomplishments done for the consumer. 

Where do you think the festival is headed?

Going forward I see Cannes as a festival that focuses on product innovation or series innovation that   benefit consumers and keep  pace with the  times we are in, besides the creative work.

The biggest markets are going to be India and China, not Europe and US.

Cannes is and will remain a fantastic opportunity for people to connect and celebrate the work.

Going forward Cannes could be more reflective of what happens in India and China and more reflective of the future, the festival is  trying to evolve but needs to be faster.

Tags Michael Karg Razorfish

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular