Home >> Advertising >> Article

Candid Marketing reinvents itself; unveils new logo and brand identity

03-March-2010
Font Size   16
Candid Marketing reinvents itself; unveils new logo and brand identity

Brand activation agency Candid Marketing is reinventing and rebranding itself. The company has unveiled a new logo and brand identity to reinvent its corporate image. In its new avatar, the company is looking to grow beyond BTL by using creative innovation as a central tool.

In line with the endeavour to be a complete brand activation agency, Candid Marketing is now helping its clients activate consumers through a complete range of media, including BTL, Internet marketing, mobile marketing solutions, radio, outdoor and print. Activation is fast developing as a specialised marketing communication discipline distinct from image and theme advertising.

Speaking on the new vision to take the brand forward, Atul S Nath, Co-founder and MD, Candid Marketing, said, “The business of brand activation in India is coming of age, and brand activators are making their presence felt as partners for clients' brands. Candid Marketing is at the forefront of this new wave, riding on the simple power of the idea. Our image and branding makeover reflects the growth that the overall business segment and specifically Candid Marketing is going through.”

The new logo of the brand has a formation of 'dot-holes' or circles designed organically to form a square into the new identity, signifying the flow of creativity and innovation through the delivery of logic and execution excellence. The dot-holes in the company’s new logo also signify this new dimension to Candid – helping its clients activate their consumers across all media and not just BTL.

The colours in the new identity represent the company’s ethos and value system. Blue represents truth, while orange represents vibrancy.

Nath further said, “We constantly adapt and evolve with the business environment and our client needs. And so, our brand and logo will be used in a way that is kinetic and adaptive across collateral – from our website to visiting cards and stationery, from signage to email signatures. You can expect to be surprised by our branding all the time.”

Tags Candid Marketing brand identity Atul S Nath

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey