Top Story

e4m_logo.png

Home >> Advertising >> Article

Cadbury 5 Star says it is good to get lost with #KhoJaaneKeFayde

26-December-2015
Font Size   16
Cadbury 5 Star says it is good to get lost with #KhoJaaneKeFayde

Cadbury 5 Star has launched a new digital film, #KhoJaaneKeFayde, where the brand’s famous characters Ramesh and SureshCadbury are lost in the taste of the chocolate and now do a lot of good for others unknowingly.

In the ad film, a dame with a broken heel, an out-of-tune saxophonist, an incomplete Parsi family and a host of characters get to experience the good that comes out of getting lost because of the lost duo. The film seems to be set in the duo’s dreamscape where a bizarre oriental song plays out #KhoJaaneKeFayde. With a single bite Ramesh and Suresh float from one instance to other, spreading the good, leading to benefits.

The brand has also started a Dubsmash contest where people have to dance to the tune of the musical in a situation or a location, which they cannot tolerate.

You can watch the ad film here:

CREDITS

Creative: 

Burzin Mehta – Sr. Creative Director

Nandan Joshi, Mandar Sawant - Copy

Hetal Desai, Vishal Davde - Art

Planning: 

Ashwath Ganesan

Ajay Tawde

Account Management:

Vikram Menon – Country Head

Gaurav Magotra – Sr. Vice President

Zeeshan Khan – Management Supervisor

Esha Gandhi – Senior Account Executive

Tags Cadbury 5 Star #KhoJaaneKeFayde

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds