Top Story

Home >> Advertising >> Article

Budweiser Experiences unveils ‘Let Your Sound Be Seen’ TVC in India

30-December-2017
Font Size   16
Budweiser Experiences unveils ‘Let Your Sound Be Seen’ TVC in India

Budweiser Experiences recently announced the launch of their first ever TVC in India ‘Let Your Sound be Seen’. Budweiser Experiences believes in unlocking freedom for fans through music and this year the brand took a step further in shaping the electronic music culture in the country.
This TVC marks the third milestone in the brand’s larger-than-life music campaign. Budweiser Experiences kick started its 2017 music campaign by activating a completely new occasion- Halloween across India, a one of a kind experiential urging consumer to come forth and “Join the Fearless”. This was followed by launching BUDx, India’s first electronic music lab in New Delhi where electronic music creators, curators and consumers gathered for 3 days of workshops, masterclasses, panels and events done in collaboration with Boiler Room.
The TVC developed by creative agency Wieden and Kennedy, is a 45-second film that captures the brand philosophy and is a war cry for the youth to express their true self through music.
TVC Concept: The film is a testament to the young and bold, those who live by their own beat and aren't afraid to show it to the world. It's about a young woman who is free to live life on her own terms. Music is her expression for freedom and uses that expression for amping up the energy around her.

Commenting on the campaign, Kartikeya Sharma, Marketing Director, ABInBev, India, said;
“2017 has been a fantastic year for Budweiser Experiences, as we brought to life never-seen before music and cultural experiences like Halloween and BUDx in India. Our first Made-in-India TVC captures how music provides real freedom to today’s millennials and inspires them to live life on their own terms. Budweiser Experiences will continue its agenda of effective storytelling and impactful story-doing in the coming year as well.”
Talking about their inspiration behind the campaign, Jonathan George, Creative Director, Wieden and Kennedy, Delhi, said, "Our task was to make an international brand feel approachable to the Indian millennial via the passion point of music – so we showed a house party that makes you wish you were there, combining a modern vibe with the spontaneity of the Indian scene. We wanted to give a message that through music, anyone and everyone can show their true selves. Getting the music right was equally crucial, and Jungle’s ‘Busy Earnin’ gave us the perfect texture of old-school synth and energetic dance music.”

Budweiser Experience’s multi touch-point music campaign has been rolled out across all platforms of media like print, electronic, outdoor and digital medium.


Team credits:
Agency: Wieden and Kennedy, Delhi
Account Director: Arshdeep Singh
Creative Director: Jonathan George
Planner: Divyanshu Bhadoria
Production House (Director): Ransom Films, Bharat Sikka

Tags Budweiser

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Yoav Tourel has been promoted as Head of Sales for Asia Pacific and Helena Gavros as the Head of Brands and Agencies for Southeast Asia. Also, Anand Makhija has been promoted as the Director of Busine...

Karan Kumar says Fabindia tries to engage with customers only intermittently

In the three months ended June 2018, Hotstar reported Rs 5.69 billion in revenue, compared to Rs 5.71 billion it posted in the 12 months ended March 2018