Top Story

e4m_logo.png

Home >> Emvies >> Article

Broadcasters look forward to EMVIES 2004

30-April-2004
Font Size   16
Broadcasters look forward to EMVIES 2004

Media entities continually acknowledge the fact that in any medal innovation, the media owner is also an important partner. The year 2003 has seen many media innovations on the broadcast front that have done their job of attracting the viewer’s attention. And the media marketers are looking forward at showcasing these innovations in EMVIES 2004.

Speaking on how EMVIES has always been an important forum, Rohit Gupta, EVP, Sales, SET expresses, “EMVIES for us has been a very important forum always. We have ensured our presence is the awards and this year as well we are looking at presenting some of our good works there.”

On how has the EMVIES grown over the years, he says, “The forum has become stronger and we are expecting it to look even better this year as well. We have won at the forum before this for our thinking in media innovations and I think, going forward, this year, we are going to maintain that.”

“Every award is a good motivator and so is the EMVIES,” adds Sunil Khanna, President, Zee Telefilms, “As broadcasters, we have always tried to take multiple initiatives over the year not just to ensure that our message reaches the people but it does so in a clutter free manner. But the key thing is that these communications should also be effective. I think The EMVIES would try to keep an aspect like that in mind.”

Getting specific to Zee’s participation this year, he says, “We are looking at all the works we have done. Based on what we feel has really worked for us, we will sit with our agencies and decide on the entries we will be sending this year.”

Similar is the line of thought at SAB TV, “Any forum that recognises efforts is always an encouragement. Initiatives in the media today come in highly competitive environments and people are constantly working on improving them. To have a platform that looks at your work and commends it, is a motivator. We are certainly going to be participating in the EMVIES this year and we are looking forward to it,” says Kanta Advani, President, Sales and Marketing, SAB TV.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by