Top Story

Home >> Advertising >> Article

Bring home Llyod, switch on happiness, says Amitabh Bachchan

26-March-2018
Font Size   16
Bring home Llyod, switch on happiness, says Amitabh Bachchan

With the arrival of summer, the AC market has started warming up. Lloyd is ready to beat the heat with its new campaign on Lloyd Wi-Fi Inverter ACs.

Apart from its products and services, Llyod is known for its entertaining, slice-of-life and relatable brand communication. Continuing with this tradition, Lloyd has rolled out its biggest ever campaign for the new AC season starring three superstars of Indian cinema: Amitabh Bachchan, Mohanlal, and Mahesh Babu.

The campaign is woven around the theme of ‘Bring Home Lloyd, Switch on Happiness’, featuring the superstars along with endearing characters and humorous conversations.

The slice-of-life stories in the TV commercials showcase how Lloyd Wi-Fi Inverter ACs can be controlled from anywhere, using one’s smartphone. This unique feature allows customers to switch on or off, set temperature and do much more, even when they are several miles away from their home.

In addition to that, these technologically-advanced ACs are equipped with a unique 4D express cooling feature. These ACs take in air from four sides, resulting in faster and uniform cooling.

Lloyd 5-Star Inverter ACs are silent performers too. With the twin rotary compressor, BLDC motor and Electronic Expansion Valve, they ensure higher efficiency, lower vibrations and lesser noise level. These are equipped with a PM2.5 filter to provide customers not just cool but cleaner air as well. What’s more, now one does not need to install a separate voltage stabiliser as these ACs can function efficiently under a wide range of voltage.

Adding more to customer happiness, these ACs not only cool their rooms but also ensure that they get complete peace of mind with a 5-year comprehensive warranty and 10-year warranty on compressor.

In nutshell, Lloyd aims to earn more smiles of its customers, reiterating its promise of delivering happiness with the new range of products and its new campaign.



The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

From a humorous take on promotion-led ads during Independence Day to memoirs of those who fought for our freedom, this year, brands have adopted some interesting angles

The company’s EBIT stood at Rs 96.7 crore, up 30.5% from the corresponding quarter in 2018.

Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.