With the arrival of summer, the AC market has started warming up. Lloyd is ready to beat the heat with its new campaign on Lloyd Wi-Fi Inverter ACs.
Apart from its products and services, Llyod is known for its entertaining, slice-of-life and relatable brand communication. Continuing with this tradition, Lloyd has rolled out its biggest ever campaign for the new AC season starring three superstars of Indian cinema: Amitabh Bachchan, Mohanlal, and Mahesh Babu.
The campaign is woven around the theme of â€˜Bring Home Lloyd, Switch on Happinessâ€™, featuring the superstars along with endearing characters and humorous conversations.
The slice-of-life stories in the TV commercials showcase how Lloyd Wi-Fi Inverter ACs can be controlled from anywhere, using oneâ€™s smartphone. This unique feature allows customers to switch on or off, set temperature and do much more, even when they are several miles away from their home.
In addition to that, these technologically-advanced ACs are equipped with a unique 4D express cooling feature. These ACs take in air from four sides, resulting in faster and uniform cooling.
Lloyd 5-Star Inverter ACs are silent performers too. With the twin rotary compressor, BLDC motor and Electronic Expansion Valve, they ensure higher efficiency, lower vibrations and lesser noise level. These are equipped with a PM2.5 filter to provide customers not just cool but cleaner air as well. Whatâ€™s more, now one does not need to install a separate voltage stabiliser as these ACs can function efficiently under a wide range of voltage.
Adding more to customer happiness, these ACs not only cool their rooms but also ensure that they get complete peace of mind with a 5-year comprehensive warranty and 10-year warranty on compressor.
In nutshell, Lloyd aims to earn more smiles of its customers, reiterating its promise of delivering happiness with the new range of products and its new campaign.
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Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.