Home >> Advertising >> Article

Brands in Holi-day mood

01-March-2018
Font Size   16
Brands in Holi-day mood

The festival of Holi celebrates the beginning of spring as well as the triumph of good over evil. It has immense culture significance and is touted as ‘the festival of colours’. For brands, this is yet another reason to spread some more colour and cheers while increasing brand salience and staying connected to their target audience. From fun-filled contests, endearing TVCs and great deals, these ad campaigns seem to be spreading a pop of colour and living up to the very essence of Holi.

Sony YAY! 



The channel is giving its colour-laden aficionados an opportunity to feature on television alongside their favourite toons. To be a part of this unique Holi Ki Toli contest, the channel is asking children to send in their Holi celebration pictures on Facebook or on their official website. Sony YAY! will bring together these fun-filled photographs which will let them put a funky Holi filter and present those pictures on-air during the Holi weekend, giving kids a chance to soak themselves in colour, both on and off-screen.

Snapdeal

Snapdeal’s “Holi Store” has put together a complete collection of thoughtful items that a user will need before stepping out, while out enjoying the celebrations, and all that is required to clean up after that. The selection include, a wide range of “all white” fashion styles for children, women, and men, as well as vibrant bandanas to add a bit of colour. 
Snapdeal’s Holi Store also has an offer (minimum 30% discount) on nourishing oils, sunscreens, and moisturizers. Consumers can stock up on natural colours, water guns, in different shapes with cartoon characters, auto fill water balloons (fill and seal up to 30 balloons in 60 seconds), and colourful sprays which will get the festive mood going. Water pumps and plastic swimming pools are also on sale, alongside waterproof power banks, selfie sticks and waterproof speakers on a discount up to 35% off. There is a wide range of traditional Indian sweets and savouries, as well as party items including ice crushers, gola makers, disposable tableware, gujia moulds and more.

Srei


Srei, the holistic infrastructure institution, with interests in financing of infrastructure projects, equipment and advisory services, has launched a corporate campaign, #HappyRainbowBox, dialing in happiness as its raison d'etre. The campaign seeks to capture Srei’s invisible but catalytic role, for nearly three decades now, in spreading happiness by enabling infrastructure, entrepreneurs, and dreams. A metaphor for Srei's core belief in encouraging positivity and optimism as engines of progress and betterment, #HappyRainbowBox is a 360 degree campaign encompassing both ALT and BLT marketing vehicles. The TVC which has been conceptualized by Law & Kenneth Saatchi depicts simple and contagious acts of spreading happiness in the regular slice of life situations revolving around Srei’s #HappyRainbowBox. 


SpiceJet 


There was a splash of red, green and yellow at Delhi’s T-1D as travellers tapped their feet to Bhangra beats and swayed to tub-thumping tunes from top artists DJ Bally Sagoo and Punjabi Singer Jazz Dhami. SpiceJet, India’s low-cost carrier, like every year, celebrated Holi in a colourful display of dance and music at the Indira Gandhi International Airport. Grooving to the Bollywood rage of ‘Balam Pichkari’, the bonafide Holi anthem of SpiceJet and with a dash of Bangra beats, SpiceJet’s employees along with the dance group Urban Singh put up a terrific dance show which captivated the audience as they joined the celebrations with equal zeal. The gig, #RedHotHoliBash was thoroughly enjoyed by the travelers, as well as, airline and airport staff.  
Durex India
In the video uploaded on social media, the brand with its playful approach has replicated condom as a bathtub with a tongue-in-cheek tagline 'Play longer'. 
https://www.instagram.com/p/Bfuqag3Fsol/?taken-by=durex.india 
Moneycontrol



 Financial digital platform, Moneycontrol has associated with the country’s trusted donation – crowdfunding platform to launch the #ColorsOfHumanity campaign this Holi. The campaign intends to add colours to the lives of the underprivileged kids through End AIDS India that comprises the capacity of not one but five NGOs. The campaign is inviting donations through Ketto for End AIDS India. Donors can select the cause they want to donate for and choose from health, education, among other options. The can make a donation till March 2, 2018.

Tags Durex Law & Kenneth Moneycontrol Sony YAY! SpiceJet Srei Snapdeal

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey