Top Story

e4m_logo.png

Home >> Advertising >> Article

Brand David, quietly taking on the Goliaths

24-May-2010
Font Size   16
Brand David, quietly taking on the Goliaths

After nearly a year since its re-launch, David, Ogilvy’s youngest agency brand, is set to move to a new office space in Delhi soon. David is headed by Vandana Das, who is reporting to Sanjay Thapar, Group President, Ogilvy, North & East.

In the meantime, David has been adding on to its clients’ list, winning brands such as Dabur Fem Dual Care Hair Removing Cream, Dabur Total Protect Shampoo and Dabur Lal Tail, besides handling the Lucozade portfolio from GlaxoSmithKline.

Speaking to exchange4media on the road ahead for the agency, Vandana Das said, “Priority would be to get the new office operational and nurture the current set of brands. The next step would be to attain some new businesses.”

Brand David has begun operations from Delhi and plans to consolidate the business here before looking at other cities.

As is known, much has transpired in the history of David in India. Following the rechristening of rmg David to David in October 2005, the agency was merged with Bates Enterprise in February 2007, in effect ceasing the operations of Brand David. The re-launch of David was announced in mid-2009.

When asked why the agency had maintained a low-key profile since its inception, Das replied, “The seed was sowed in mid-2009, but we were low key because we wanted to first acquire a separate office space, bring together a set of like-minded individuals, who are passionate and are aligned with organisational values, and only then be in a position to roll out.”

Das has been with Ogilvy for 16 years. Prior to that, she was with Leo Burnett. She has more than 20 years’ experience in advertising. On her role at Ogilvy’s youngest brand, she said, “Besides being responsible for all the businesses under Brand David, my role here encompasses looking after the office operations and adding more businesses in order to grow the new outfit.”

Brand David, which is Ogilvy’s third agency brand, currently has 14 members. Ogilvy’s second creative brand is Meridian.

Tags Brand David

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds