Top Story

e4m_logo.png

Home >> Advertising >> Article

Brand Curry bags creative duties of Media Video Ltd’s real estate venture

08-September-2007
Font Size   16
Brand Curry bags creative duties of Media Video Ltd’s real estate venture

Brand Curry has been assigned the creative duties for Media Video Ltd’s real estate venture, MVL. The size of the business is upwards of Rs 5 crore and would involve 360-degree promotional activities with emphasis on print and TV campaigns.

Media Video Ltd, which is into the business of TV games, rechargeable emergency lights, fans and flashlights, has now forayed into the real estate business with its MVL brand. Brand Curry would be responsible for building this brand involving both above the line and below the line activities.

No formal pitch was involved. Tabassum Hassan, Brand Manager, MVL, said, “We wanted an ad agency that would take the company to a different level. We are already in the Delhi / NCR region and very soon aim to have a pan-India presence. We wanted an agency that would make us aware of the ground realities and help in premium positioning of the brand. We went through a list of agencies and found Brand Curry to be into the same kind of positioning that we were looking for.”

Ratodeep Rudra, Director, Brand Curry, said, “The client was tracking our work for the last five months. We approached them not with 2-3 regular campaigns and presentations, but with a view of brand building strategy. We would offer them solutions for their marketing problems with corporate films and property specific visual advertising.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube