Top Story


Home >> Advertising >> Article

BPL ties up with Yahoo!

Font Size   16
BPL ties up with Yahoo!

Yahoo! Inc and BPL has tied up to jointly promote their brands on the Internet. Under the agreement, Yahoo! India will launch an instant messenger service co-branded with BPL in February.

The Yahoo! India-BPL instant messenger will have links to BPL’s corporate website and will be offered free to buyers of BPL products as well as on the Yahoo! India site.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by