Top Story

Home >> Advertising >> Article

Blue Star Windus ad beats the summer heat

Font Size   16
Blue Star Windus ad beats the summer heat

Air conditioner brand Blue Star has recently entered the air cooler market with its own brand: Windus. FCB Interface has created an ad film that communicates the features of Windus. 

B Thiagarajan, Joint Managing Director, Blue Star, says, “Blue Star launched its range of
Windus air coolers last year with the strategic goal of pursuing new opportunities in areas adjacent to its current businesses. The new TV commercial for the upcoming summer highlights that the Windus range of air coolers provides winter-like absolute cooling even in the scorching summer season. The communication focuses on a stylish imagery for the product, along with maintaining Blue Star’s premium brand personality in the minds of the consumers. The Company continues to increase its investments in this product category, with the objective of establishing Blue Star as a significant player in this segment.”
Niteen Bhagwat, Vice Chairman, FCB Interface, says, “The attempt is to bring freshness and style
to a mature category. In a style that is visual so that you get the message even if you do not hear the audio.”
Robby Mathew, CCO, FCB Interface, says, “What do you do when you enter a category where
everyone’s saying the same thing in the same way? The answer is this film. A simple plot where guests are padding up in layers to visit a Blue Star home in summer! The beautiful lensing, the music and Blue Star’s offbeat humour, all come together to make a film that is way outside the category.”
Client: Blue Star
Agency: FCB Interface Communications
Chief Creative Officer: Robby Mathew
Account Management: Ruchita Purohit, Manoj Ramrakhiani, Krunal Varia
Creative team: C Sricharan
Agency Producers: Alpa Jobalia, Stanley Christian
Production House: Method Films
Director: Llyod Baptista

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man