Top Story

e4m_logo.png

Home >> Advertising >> Article

Blue chip client acquisitions set IPG on track to become new No. 2

28-January-2014
Font Size   16
Blue chip client acquisitions set IPG on track to become new No. 2

IPG Mediabrands, which remained out of the news for a major part of last year, came into the limelight with three major account wins in the last quarter of 2013 – Heinz, Samsung and Reckitt Beckinser.

The account size of the Heinz account is estimated to upwards of Rs 100 crores. While 10 per cent of the business for the brand was handled by Havas Media, the rest was handled by Starcom MediaVest Group.

Reckitt Beckinser was bagged on the back of a global pitch and is a huge business in terms of value and scale. The media duties on the account were earlier handled by ZenithOptimedia in India.

The third big win for IPG Mediabrands is Samsung, which is estimated to be around Rs 500 crore. Starcom Mediavest was the incumbent agency on the account.

What fuels IPG Mediabrands No. 2 position is the loss of major accounts by other agencies that come under the Publicis-Omnicom umbrella, including Starcom Mediavest’s Samsung and Heinz, won by IPG Mediabrands, and Zydus Wellness and Kotak Mahindra won by GroupM. Reckitt Beckinser’s substantial business won by IPG Mediabrands in India and Aegis in the UK was a huge loss suffered by ZenithOptimedia as well.

GroupM continues to enjoy the position of the leading media agency in India, supplemented on the back of a bevy of new business wins last year. 

Tags IPG Mediabrands Samsung Heinz Reckitt Beckinser Zydus Wellness Kotak Mahindra

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by