Home >> Advertising >> Article

Birla Gold Cement appoints BBH as its creative agency

14-September-2017
Font Size   16
Birla Gold Cement appoints BBH as its creative agency


Birla Gold, the Cement division of the BK Birla Group of Industries, has appointed BBH as its creative strategy and advertising agency partner. BBH will be responsible for the development and execution of business-driven creative campaigns.


The brand also released its latest film with the Patna Pirates, the defending champions of season 3 & 4 of the Pro Kabbadi League. The film conceptualized by BBH features key players – Pardeep Narwal (Captain), Vishal Mane (Vice Captain), Monu Goyat, Jaideep, Sachin Shingade and Satish.



Birla Gold is the official team sponsor of the Patna Pirates for season 5. The film exudes strong local flavor with music done by live experimental electronica producer and composer Donn Bhatt and sung by rapper Abhishek Dhusia aka Ace. The film will be released across digital platforms – YouTube, Facebook and Twitter.



Birla Gold Cement, a trusted leader in the cement sector, made its maiden foray into sports by associating with the leading team and the defending champions of Season 5 of Vivo Pro Kabbadi league Patna Pirates as their official team sponsor. With a heritage of commitment to quality, Birla Gold has played an important role in building modern India. Right from the establishment of its first plant in 1974, Birla Gold has written a legacy of superior technology, constant innovation, incredible customer experience and above all, a product that has stood the test of time.


Jayant Dua, Chief Executive Officer, Birla Gold Cement, said, “As Birla Gold continues to solidify on its position as leading cement brand, it’s vital that we have the right agency partner on our side. We were impressed by the strategic and creative depth behind the work for which BBH is known and look forward to collaborating with them to make our brand stand across the category. The latest film is testimony to this.”


Russell Barrett, Chief Creative Officer & Managing Partner, BBH, said, “We’re extremely excited to be working on Birla Gold and our first film with the Patna Pirates is a great way to announce this partnership. We want to build a modern contemporary, relevant brand in this category and while this film is about the association between Patna Pirates and Birla Gold, we all feel it sets the tone for lots of interesting work in the future."


Arvind Krishnan, Managing Director, BBH, added, “We are thrilled to partner with the Cement division of Century Textiles and Industries Limited in helping build the Birla Gold brand. Our mandate is to help drive preference for the Birla Gold brand through our brand of creativity, different and relevant. We’re looking forward to a strong partnership with them.”


Film Credits




  • Agency: BBH India


  • Chief Creative Officer & Managing Partner – Russell Barrett 


  • Managing Director –  Arvind Krishnan


  • Creative Director (Art)- Shruti Das


  • Creative Director (Copy)- Ira Gupta


  • Art Director – Pallavi Pardikar


  • Copywriter - Ira Gupta


  • Head of Production – Khvafar Vakharia


  • Executive Producer – Rahul Kulkarni


  • Business Head – Monideepa Nandi


  • Business Partner – Monisha Khanna


  • Strategy Director – Yudhishthir Agrawal


  • Strategist – Pranoy Kanojia



Client: Century Textiles and Industries Limited (Cement Division)




  • Brand: Birla Gold Cement


  • Chief Executive Officer: Jayant Dua


  • Chief Marketing Officer: Vibhu Goyle


  • Head, Marketing Services: Payal Babbar


  • Brand Manager: Manmeet Kaur



Production House: LoudMouth 




  • Directed by Aakash Bhatia


  • Dop - Satchith Paulose


  • Line producer - Kishor Athwal


  • 1st A.D. - Kapil Sharma 


  • 2nd AD/ DA - Anoj Nair


  • Delhi Line Production - Dark Horse Frames - Akram Malik Rajesh Dham


  • Delhi Prod Manager - Ali Ahmed


  • Transport Manager - Nadeem Khan 


  • Delhi Art Director - Neeraj Kumar 


  • Delhi Production Coordinator - Hamza Chaudhary


  • Post producer - Yatin Vij


  • Post studio - After studios /Orbis sound studio 


  • Offline Editor - Yusuf Khan 


  • Grade - Nicola Gasparri


  • Online - Rakesh Menon 


  • Music - Donn Bhatt 


  • Rapper - Ace 


  • Sound Engineer - Melvin Saldhana


  • MVO- Suresh Triveni

     

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Advertisement spends were stepped up and remained elevated for the quarter at 12.2% of the net sales

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group