Bhuj, the quaint old scenic town of Gujarat, which was suddenly catapulted to the world map following the January 2001 killer quake, is topping the popularity sweepstakes as the hottest new locale for the advertising world.
Bhuj is the backdrop for the Coke’s latest advertising campaign for Thums Up starring Akshay Kumar for the north Indian market and South matinee idol Chiranjeev for its south Indian campaign.
Fast moving consumer goods’ (FMCJ) major Hindustan Lever Limited’s new ad campaign for its Ponds’ range of toiletries featuring Sushmita Sen will have Bhuj landscape as a backdrop. FMCG and white goods major Godrej has reportedly chosen the town for shooting its new advertising campaign featuring popular telestar Amar Upadhayaya of the Kyunki Saas Bhi Kabhi Bahu Thi fame.
Similarly, Dunlop has screetched to a halt at Bhuj doorsteps to demonstrate the sturdiness of its tyres. The Atlas group is also racing to shoot its new ad series with macho man Sunny Deol in Bhuj.
With all the rush of adrenaline, Bhuj residents are keeping an eye on big arrivals. The yet-under wraps ad campaign by Pepsi starring Amitabh Bachchan is expected to be shot in Bhuj.
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.
The campaign establishes an emotional connect with JSW Cementâ€™s eco-friendly cement promising longevity and durability of a home