Top Story

Home >> Advertising >> Article

Bhaskar Group’s My FM signs on Mudra Delhi as creative agency

19-August-2009
Font Size   16
Bhaskar Group’s My FM signs on Mudra Delhi as creative agency

Bhaskar Group’s radio venture, My FM, has assigned its creative duties to Mudra Delhi. The account size has been pegged in the region of Rs 8-10 crore. RK Swamy BBDO Delhi is the incumbent agency.

In an email exchange, Harrish Bhatia, COO, My FM, confirmed, “We have signed on Mudra as our creative agency.”

It may be recalled that exchange4media had reported earlier that in March 2009 several agencies had been invited to make their presentations.

The FM station plans to advertise through the outdoor medium and BTL activities besides its own FM channel.

Confirming the development, Ritu Chhabra, National Head – Brand, My FM, said via email, “Euro RSCG, Leo Burnett and Mudra Communications were the three shortlisted agencies who had made presentations in the final round. Mudra made it amongst all.”

She further said, “The brief with Mudra is to strengthen My FM’s core brand proposition – ‘Jiyo dil se!’ And the creative route of Mudra has focused on building this core premise through a clutter-breaking route. The idea’s strength lies in not just its freshness, but also its high ‘campaignability’. Those are the reasons that we would be rolling it out apart from traditional print advertising in our markets, online and out of home. Radio, of course, forms a part of the media mix, where we would be looking to integrate it within our own content.”

On the reason for signing on a new creative agency, Chhabra explained, “We are constantly evolving and also looking forward to major expansion in the third phase, so we wanted to take a fresh approach, which will carry forward the My FM brand to the next level.”

Also read:

My FM calls for creative pitch

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space