Top Story

e4m_logo.png

Home >> Advertising >> Article

BBC World to highlight Indian, Chinese economies through the Emerging Giants Season

18-May-2006
Font Size   16
BBC World to highlight Indian, Chinese economies through the Emerging Giants Season

BBC World will be highlighting two of the world’s most dynamic countries, India and China, through its programme ‘Emerging Giants Season’, which will be aired between May 22 and May 28.

Emerging Giants Season is going to be a themed series of news reports and analytical programming, which will reflect where the economies of two emerging countries (India and China) are headed over the course of the next 20 years, and their potential impact on the rest of the world.

The season will present an overview and bring an international perspective on what the world’s opinion leaders foresee as the real picture regarding the state of the economies of the two nations.

The line-up of guests who have been profiled to feature in Stephen Sackur’s ‘Hard Talk’ include, Indian Civil Aviation Minister Praful Patel; Joakim Arputham of Mumbai Slum Dwellers Association; environmental activist Dr Vandana Shiva, and industrialist Rahul Bajaj.

Sharing his views on the programme, Sackur, said, “Emerging Giants Season will show just how global the economies of India and China have become. It will show the growth story of both the countries. The programme will give fascinating range of views from interesting range of people, which will reflect the economic growth of India and showcase the various opportunities that India has.”

Commenting on the experience that he’s had while taking the interviews, Sackur said, “We have done only two interviews so far, that of Civil Aviation Minister Praful Patel, and Joakim Arputham. The experience has been great. We look at people who are influential. Indians love to argue, they love to have a voice. Our guests enjoy a good argument, and I like good argument too.”

Apart from highlighting the emerging economies of India and China through ‘Hard Talk’, the theme will be also shown through series of specials across news bulletins, as well as in World Business Report, Asia Business Report and Asia Today.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)