Top Story


Home >> Advertising >> Article

Bates 141 scoops up TVS Motors’ new motorbike brand

Font Size   16
Bates 141 scoops up TVS Motors’ new motorbike brand

Close on the heels of appointing BBH India to handle its new bike portfolio, TVS Motors has brought in Bates 141 on its roaster of agencies for yet another launch. Bates 141 will handle the creative business for TVS Motors’ new motorbike portfolio. The win comes in the wake of a multi-agency pitch and the account size is pegged upwards of Rs 20 crore. Officials from Bates 141 have confirmed the news.

It is believed that the agency would handle the business out of its Mumbai office. However, official at Bates did not divulge any details on the same.

As of now, TVS Motors will have McCann Erickson, Saatchi & Saatchi, BBH India and Bates 141 on its roster of agencies. While McCann Erickson handles Scooty, Apache and Star City brands, Saatchi & Saatchi India handles the Flame and Victor brands. BBH India handles the new bike portfolio that is yet to be launched.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular