Top Story


Home >> Advertising >> Article

Barista Coffee Company scouts for a creative agency

Font Size   16
Barista Coffee Company scouts for a creative agency

Barista Coffee Company is currently in talks with few creative agencies, and is scouting for a creative partner.

Barista has been facing competition from brands like Starbucks and Café Coffee Day and is slated to be looking to increase visibility.

It may be recalled that Café Coffee Day too had debuted on television for the first time with its ‘Sit Down’ TVC with communication partner CreativeLand Asia.

In August last year, Italian coffee roaster Lavazza made news of its exit from its coffee shop business in India. Lavazza continues to supply coffee to Barista .

The brand is said to be facing stiff competition from entry of Starbucks in India, which is perceived as a premium brand.

Law and Kenneth was awarded Lavazza’s creative mandate in 2011, and worked across  the entire portfolio of Lavazza businesses  in India .


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular