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BARC Wk 47: Videocon D2H and Hindustan Lever lead Top 10 Brands and Advertisers respectively

01-December-2017
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BARC Wk 47: Videocon D2H and Hindustan Lever lead Top 10 Brands and Advertisers respectively

Videocon D2H continued to lead BARC’s Top 10 Brands for Week 47 (November 18-24) with 14,409 insertions.

Ministry of Health and Family Welfare and Clinic Plus Shampoo climbed to second and ninth spot with 10,171 and 8378 insertions.

Sprite and Dove Cream Bathing Bar slipped to fourth and seventh spot with 8923 and 8456 insertions, respectively.

HP Racer, Trivago, Airtel Postpaid Promise and Titan Fastrack were on the third, fifth, sixth and eighth spots with 10,057, 8557, 8533 and 8428 insertions, respectively.

Dettol Toilet Soaps slipped sharply to the tenth spot from previous week’s second position with 8227 insertions.

Meanwhile, in the Top 10 Advertisers list, FMCG majors Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 1,50,167 and 59,965 insertions, respectively.

Cadbury India and Patanjali Ayurved climbed to the third and fifth spots with 34,765 and 28,983 insertions, respectively.

Procter & Gamble, Brooke Bond Lipton India and Ponds India slipped to fourth, sixth and eighth spots with 29,979, 25,278 and 18,217 insertions, respectively.

Godrej Consumer Products and Dabur India entered the category at the seventh and ninth spots with 19,877 and 18,064 insertions, respectively.

Brooke Bond Lipton India and Videocon Industries climbed to fifth and eighth spots with 24,558 and 16,482 insertions, respectively.

Colgate Palmolive India retained its tenth spot with 15,393 insertions.

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