Top Story

Home >> Advertising >> Article

BARC Week 6: Harpic's brands enter Top 10 Brands

19-February-2018
Font Size   16
BARC Week 6: Harpic's brands enter Top 10 Brands

Lalitha Jewellery continued to lead Top 10 Brands for the sixth week of 2018 (February 3-9) with 20,982 insertions. Harpic Power Plus/ Bathroom Cleaner, Dettol Toilet Soaps, Harpic Flushmatic, Veet Mini, Vanish Oxi Action, Honda Activa 125 and Himalaya Anti Hair Fall Shampoo entered the list at second, third, fifth, sixth, seventh and tenth spot with 10,654, 10,402, 8595, 8132, 7969, 7873 and 7739 insertions respectively.

Trivago climbed up to fourth spot with 9333 insertions.

In the Top 10 Advertisers list, FMCG brand Hindustan Lever and Reckitt Benckiser India continued to retain the top two spots with 99,754 and 91,511 insertions respectively. Procter & Gamble climbed to the third position with 41,044 insertions.

Cadbury India slipped to fourth spot with 26,658 insertions,while Patanjali Ayurved didn’t make it to the list. Brooke Bond Lipton and Lalitha Jewellery India climbed to the fifth and sixth spot with 21,777 and 20,982 insertions respectively. Honda Motorcycle and Scooter Ltd and Godrej Consumer Products Ltd entered the list at seventh and ninth spot with 20,034 and 18,327 insertions respectively. Colgate Palmolive India stepped up to eighth spot with 20,030 insertions while ITC Ltd further displaced to the tenth spot with 17,193 insertions.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time