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BARC Week 52: Trivago tops Top 10 Brands

08-January-2018
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BARC Week 52: Trivago tops Top 10 Brands

Trivago soared high by leading the Top 10 Brands with 12,189 insertions. Clinic Plus Shampoo and Dove Cream Bathing Bar also climbed to second and fifth position with 11,688 and 10,245 insertions respectively.

HP Racer and Ministry of Health & Family Welfare maintained their third and fourth spot with 10,271 and 10,262 insertions.

Meanwhile telecom brand Airtel Prepaid Promise stepped up to sixth spot with improved 10,196 insertions.

E-commerce major Amazon which led the category last week dropped to sixth spot with 9875 insertions. Videocon d2h also saw a similar shift to eighth spot with 9417 insertions from week 51’s second spot.

Pears entered the list at ninth spot with 8524 insertions while Vimal Elaichi Pan Masala held on to its tenth spot with 8007 insertions.

In the Top 10 Advertisers list, FMCG brand Hindustan Lever and ITC Ltd continued to top the list with 1,62,961 and 37,386 insertions respectively. Brooke Bond Lipton India, Patanjali Ayurved and Ponds India climbed up to third, fourth and sixth position with 32,049, 28,866 and 22,375 insertions respectively.

Procter and Gamble and Amazon India retained their fifth and seventh spot with 23818 and 19,127 insertions respectively.

Reckitt Benckiser (India) and Cadbury’s India dramatically slipped from previous week’s third and fourth spot to seventh and ninth spot with 19,127 and 16,093 insertions respectively.

SBS Biotech made an entry at tenth spot with 15,895 insertions.

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DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS

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