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BARC Week 52: Trivago tops Top 10 Brands

08-January-2018
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BARC Week 52: Trivago tops Top 10 Brands

Trivago soared high by leading the Top 10 Brands with 12,189 insertions. Clinic Plus Shampoo and Dove Cream Bathing Bar also climbed to second and fifth position with 11,688 and 10,245 insertions respectively.

HP Racer and Ministry of Health & Family Welfare maintained their third and fourth spot with 10,271 and 10,262 insertions.

Meanwhile telecom brand Airtel Prepaid Promise stepped up to sixth spot with improved 10,196 insertions.

E-commerce major Amazon which led the category last week dropped to sixth spot with 9875 insertions. Videocon d2h also saw a similar shift to eighth spot with 9417 insertions from week 51’s second spot.

Pears entered the list at ninth spot with 8524 insertions while Vimal Elaichi Pan Masala held on to its tenth spot with 8007 insertions.

In the Top 10 Advertisers list, FMCG brand Hindustan Lever and ITC Ltd continued to top the list with 1,62,961 and 37,386 insertions respectively. Brooke Bond Lipton India, Patanjali Ayurved and Ponds India climbed up to third, fourth and sixth position with 32,049, 28,866 and 22,375 insertions respectively.

Procter and Gamble and Amazon India retained their fifth and seventh spot with 23818 and 19,127 insertions respectively.

Reckitt Benckiser (India) and Cadbury’s India dramatically slipped from previous week’s third and fourth spot to seventh and ninth spot with 19,127 and 16,093 insertions respectively.

SBS Biotech made an entry at tenth spot with 15,895 insertions.

Tags Hindustan Unilever BARC Top 10 Advertiser Top 10 Brands Week 52 Trivago Tags Harman India

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

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OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

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Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.