BARC Week 49: Amazon India enters Top 10 Brands and Advertisers after a hiatus
Videocon D2H continued to lead BARCâs Top 10 Brands for Week 49 (December 2-8, 2017) with 13,367 insertions. Ministry of Health and Family Welfare, Airtel Prepaid Promise and Trivago climbed up to the second, third and fifth spot with 11,181, 10,575 and 9114 insertions respectively. HP Racer slipped to the fourth spot with 9360 insertions. Amazon Prime Video entered the sixth spot with 8520 insertions.
Vivo V7/V7 Plus, Sprite and Horlicks entered the category at the seventh, ninth and tenth spot with 7790, 7187 and 6758 insertions respectively. Dove Cream Bathing Bar slipped to the eighth spot with 7683 insertions.
Meanwhile, in the Top 10 Advertisers list, FMCG majors Hindustan Lever continued to take the first spot with 11,8278 insertions. Procter & Gamble climbed to the second spot with 39,308 insertions while Reckitt Benckiser dropped to the third spot after a long hiatus with 34,735 insertions.
Patanjali Ayurved and Brooke Bond Lipton retained its fourth and sixth spot with 25,576 and 20,893 insertions respectively. Cadbury India slipped to the fifth spot with 25,142 insertions.
Dabur India, Amazon Online India and Colgate Palmolive India entered the list at the seventh, eighth and tenth spot with 20412, 19,610 and 17,418 insertions respectively.
Godrej Consumer Products climbed to ninth spot with 18,171 insertions.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours
SBI Life Insurance's âMain se Humâ campaign establishes a sharp focus on the companyâs portfolio of protection products
He will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz