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BARC Week 19: Lizol continued its lead over Top 10 Brands

21-May-2018
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BARC Week 19: Lizol  continued its lead over Top  10 Brands

Lizol continued to lead BARC’s Top 10 Brands for Week 18 (May 5-11, 2018) with improved 13,394 insertions. Dettol Toilet Soap entered the category after a while at second spot with 11,886 insertions.

Vimal Elaichi Pan Masala and Harpic10x are the other newcomers this category with 11,672 and 11,204 insertions respectively at third and fourth spot respectively. Harpic10X moved up to the fourth spot with 11,204 insertions.

Whereas the Bharatiya Janata Party slipped to fifth spot with 10, 958 insertions.

Honda CB Shine, Dettol Liquid Soap, Asian Paints Tractor entered the list at sixth, seventh and eighth spots with 10,827, 10, 252 and 9692 insertions respectively.

Dermi Cool slipped to the ninth position with 9584 insertions. Dettol Cool Soap took the tenth spot with 9482 insertions

In the same week in BARC's Top 10 Advertisers, FMCG brand Reckitt Benckiser overtook Hindustan Lever to top the category with 1,32,500 insertions, while the latter slipped to second spot with 1,16,944 insertions.

Meanwhile ITC Ltd and Cadbury India retained their third and fourth positions with improved 45587 and 26900 insertions respectively.

Procter and Gamble moved up to the fifth spot with 20,751 insertions.

Godrej Consumer Products and Colgate Palmolive India entered the category after a brief hiatus at the sixth and seventh spots with 20,483 and 19,498 insertions respectively.

Brooke Bond Lipton India slipped to the eighth spot with 18,734 insertions

SBS Biotech was another new entrant this week at the ninth spot with 17,726 insertions while previous week’s new player Wipro slipped to the tenth position with 16,696 insertions.

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Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.