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BARC Week 18: BJP enters the category in Top 10 Brands

11-May-2018
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BARC Week 18: BJP enters the category in Top 10 Brands

Lizol continued to lead BARC’s Top 10 Brands for Week 17 (April 28-May 4, 2018) with improved 12,970 insertions. With by-elections around the corner it wasn’t a surprise when Bharatiya Janata Party entered the category at second spot with 10012 insertions.

Trivago slipped to the third spot with 9437 insertions. Santoor Sandal and Turmeric moved up to the fourth spot with 8998 insertions.

Vodafone Cellular Phone Service and Harpic 10X entered the category at the fifth and sixth positions with 8375 and 8292 insertions respectively.

VideoconD2H slipped to the seventh spot with 8268 insertions.

Dermi Cool, Harpic Power Plus Bathroom Cleaner and Toyota Yaris entered the list at eighth, ninth and tenth spot with 7883, 7710 and 6901 insertions respectively.

In the same week in BARC's Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to top the category with 126109 and 94170 insertions respectively. The former reduced its insertions, while the latter increased it.

ITC Ltd and Cadbury India retained their third and fourth positions with 43922 and 23323 insertions respectively.

Brooke Bond Lipton India and Procter and Gamble moved up to the fifth and sixth spot with 19743 and 19494 insertions respectively.

Wipro, TVS Motor Company, Emami and Pepsico were the new entrants in seventh, eighth, ninth and tenth positions with 18637, 18466, 17544 and 17371 insertions respectively.

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