Top Story


Home >> Advertising >> Article

BARC Ratings: Patanjali becomes top spender on TV for week 27

Font Size   16
BARC Ratings: Patanjali becomes top spender on TV for week 27

According to week 27 (July 2 to July 8) BARC data in the ‘Top 10 Brands across genres’ category, Patanjali has topped the charts. The brand has taken the No 1 spot with 26,361 insertions as compared to last week when it was there at No 2 with 22,084 insertions.

Two weeks back, Advertising Standards Council of India (ASCI) again pulled up Patanjali Ayurved for running “misleading” ad campaigns that disparages competitors’ products. The company has got back to the body and is planning to take legal action against them.

In Patanjali’s case the Consumer Complaints Council of ASCI,  in July, found that Patanjali’s claim for its ‘Kachi Ghani Mustard Oil’ that rival makers are selling mustard oil “adulterated with oil made by solvent extraction process with neurotoxin containing Hexane”, was not substantiated. It also failed to substantiate its claims for Patanjali Fruit Juice and cattle feed 'Patanjali Dugdhamrut' where it had claimed rival brands doesn’t focus on quality. Then its ads for toothpaste 'Patanjali Dant Kanti' were also held for being misleading as it did not substantiate claims of it being effective against pyorrhoea, swelling and bleeding of gums and yellowing of teeth.

Before this in May ASCI had pulled up Patanjali Ayurved for "false and misleading" claims in its various advertisements, including its hair oil and washing powder brands, while issuing list for month of March.

Dettol is there at the second place with 22,297 insertions. Honda which was the top advertiser for the last two weeks has slipped to the third spot with 17,137 insertions.

Colgate occupied the fourth spot with 14,805 insertions and Pond’s is there at the fifth place with 13,784 insertions.

Week 26:

Week 25:

Tags Patanjali Dettol Colgate Honda Airtel Ponds

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry