Top Story


Home >> Advertising >> Article

BARC Ratings: Amazon trumps Patanjali as top advertiser on TV for week 32

Font Size   16
BARC Ratings: Amazon trumps Patanjali as top advertiser on TV for week 32

As per week 32 (Aug 6 to 12) BARC data in the ‘Top 10 Brands across genres’ category, Amazon India has topped the charts with 27,701 insertions. Patanjali Ayurved which had topped the charts for week 31 has slipped to the second place this time with 25,642 insertions. Last week, the brand did not figure in the top 10 list.

According to AdEx data for the first half of 2016, Amazon India emerged as the top spender in the print category as well as on TV in the midst of a situation when other players have slashed their advertising spends.

Independence Day ‘Great Indian Sale’ Ads:

The brand had the maximum insertions on TV for week 32 on the back of Independence Day ‘Great Indian Sale’ offers from August 8-10. Amazon started marketing aggressively for the occasion. Using the hashtag #ChancePeDance, the brand promoted their offers and discounts for the period. According to reports, Amazon India saw a three-fold jump in sales over its daily sales numbers during its heavily advertised three-day sale.

Week 31:

Cadbury has reclaimed the third spot with 23,443 insertions as compared to 15,793 last week. Pond’s slipped two places to the fourth spot with 16,948 insertions. Dettol was there at the fifth place with 16,617 insertions.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3