Top Story


Home >> Advertising >> Article

Bank of India reviews media duties

Font Size   16
Bank of India reviews media duties

Bank of India is currently reviewing its media duties. A tender was floated by the bank in September. The size of the business couldn’t be ascertained but industry sources peg the account in the vicinity of Rs 35-40 crore.

Currently the empanelled agencies that handle the media mandate for Bank of India include Motivator, Percept Media, Starcom Worldwide and Concept.

An official from Bank of India has confirmed the development. It is understood that most of the leading media agencies have submitted the tenders for the business. According to the official the decision should be taken in a period of 10 days. The selected agencies will be empanelled for two years.

However there will be no change in the creative mandate. Ogilvy India and Rediffusion Y&R will continue to handle the creative business for Bank of India.

For the record, Bank of India was founded in1906 by a group of businessmen from Mumbai. The bank was under private ownership and control till July 1969, when it was nationalised along with 13 other banks.


Tags Bank of India Motivator Percept Media Starcom

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised