Joining the club of public sector finance players who are looking for new advertising partners, Bank of Baroda too has made its move. The bank has invited agencies for its creative duties. Industry sources peg the account in the region of Rs 20 crore.
In the first step, the bank invited agencies to submit their expression of Interest/Technical Bid, the last day of which was Thursday (April 14). Of a few requisites that the interested agencies needed to have to be eligible for the pitch, a few were that the agency should have completed 5 years of its establishment as on December 31, 2004 and have a minimum annual turnover of Rs 30 crore as on March 31, 2004 and should have a full-fledged office in Mumbai with creative team and studio.
The bank is looking at an empanelment of two to three agencies. Pitch processes are expected to begin early next month.
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